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Samsung The Frame 55 Inch 2018 4K TV with Art Mode


Find the perfect piece Art Store Discover a wider art collection in the Art Store.

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Find the perfect piece

Art Store

Discover a wider art collection in the Art Store. Sign up for just £3.99 a month and gain unlimited access to an exceptional range of artwork and photography, spanning the classics to the contemporary.

Curated by experts

Art Partners

Discover art that’s been specially selected by professionals from world-renowned institutions like the V&A and Tate Modern. With one click, you can find amazing collections from around the world.

Make searching simple


Everyone can find the pieces they love. From colour to subject and much more, the simple and clear art categories make it fun and easy to discover a wide variety of art for all occasions.

A collection for everyone

Samsung Collection

Update your space or simply enjoy a different view by choosing artwork and photographs by outstanding artists. Browse through a body of work, specially curated for the Frame TV, and choose your favourite pieces.

Frame your most-loved moments

My Collection

You can easily upload and exhibit your own photography – or a new family portrait. Simply send your photos to The Frame TV via your phone or a USB flash drive.

No logo / *Compatible with any Android or iOS smartphone. Smart View app download required. Photos will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800x800 can't be uploaded.

Suit your style

Customisable Bezel

The choice is yours when it comes to The Frame TV. Pick the ideal customisable frame for your space, taste, or artwork—magnets make it simple to attach and detach for a different style.

Hangs like a real frame

No-Gap Wall-Mount

Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward for the ideal view. Gorgeous from all sides, it fits perfectly in your home.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.

** A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.

*** The actual angle is approximately 6° and may vary by product size.

Keep your space sleek

One Near-Invisible Cable

Make better use of your space. With a unique One Near-Invisible Cable, you can connect all devices without any messy tangled wires. Connect seamlessly with The Frame TV.

A stand to suit any room

Flexible Stand Options

Put your TV anywhere you like. With various TV stand options that match you and the style of your interior, there’s an option for everyone.

* Based on region or model, the Studio Stand may be sold separately.

** Studio Stands are compatible with 55""/65"" The Frame TVs.

Senses your presence

Motion Sensor

When you’re nearby, the Motion Sensor detects your presence and turns the screen on, so you can enjoy your favourite art while you’re there. When you leave, it turns off to save energy.

Appreciate art all day long

Brightness Sensor

By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

*Performance may vary depending on the ambient brightness level.

See the world in stunning sharpness


Images are sharper and more detailed with The Frame TV's 4K UHD technology. It's 4 times more detailed than Full HD, so you can be sure what's on screen will come through clearly.

Watch details come to life


Watch HDR content with better clarity and detailed colour expression. Samsung UHD TV gives you more accurate details in bright and dark screens.

* Compatibility with all HDR content is not guaranteed.

Smart and simple to use

Smart features

Control your Frame TV with the One Remote Control. It's easy to change the art, the settings, and the channel. And with access the Smart Hub, you can enjoy a variety of content.

* images are simulated and for illustration purposes only. The design specifications that do not affect product performance are subject to change without notice.

** Smart service and GUI (Graphic User Interface) may vary between model and region.

*** All devices must be on the same network and an internet connection is required.

**** Netflix streaming membership required.

**Samsung Electronics (UK) Limited. Offer available to UK or ROI residents who purchase a selected new (i.e. not second hand) Samsung The Frame TV between 04/09/2018 – 02/10/2018 from (online only) or the Samsung concession at Selfridges, Oxford Street (in store only). Participants must retain all original packaging for the purposes of returning The Frame TV. If the original packaging is not retained, then the Participant will not benefit from the Offer. Claims under the offer must be made within 100 days of purchase. Full terms and conditions apply, see