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. Panasonic’s GZ950 OLED TV is compatible with multiple HDR formats including Dolby Vision for cinematic visuals as the original director intended powered by the HCX PRO Intelligent Processor. Dolby Atmos sound places you at the heart of the action and its customisable Smart Platform brings you a wealth of online apps including streaming services Netflix and Amazon Prime Video in 4K.* OLED Screen The Organic LED display doesn't have a backlight meaning that each pixel is self-illuminating. Every speck of light controls its own luminescence for true depth and colour gradation. You experience blacker blacks whiter whites and a more lustrous display. With 8 million of these pixels Panasonic's OLED screen delivers outstanding clarity of colour contrast and brightness within a blur-free image that looks just as stunning from any angle. HDR with HDR10+ and Dolby Vision HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light dark and every colour in between to extraordinary new levels this model's picture gets closer to real life. This TV supports all HDR formats including HDR10+ and Dolby Vision so you'll always get the full HDR treatment. 4K Ultra High Definition This 55” screen has four times the number of pixels than 1080p Full HD TVs delivering stunning realism natural motion and incredible detail. Features . HCX PRO Intelligent Processor . Panasonic’s most powerful processor guarantees stunning picture accuracy. Tuned by a Hollywood colourist it ensures contrast and colour authentic to real life to do true justice to the film-makers’ vision. Dolby Atmos Sound . get more immersed in your entertainment’s audio with the cinematic three-dimensional sound placement of Dolby Atmos. Sport and; Game Modes . specially tailored viewing modes to immerse you in the drama of the sporting spectacle and to deliver a super-responsive gaming experience. THX Certified 4K Display . this TV has been independently awarded THX certification by George Lucas' company for its high standard of cinematic home viewing. Intuitive Smart Platform ‘my Home Screen 4.0’ provides quick and intuitive access to the content you want with a huge variety of apps on a customisable home screen. Regular updates keep it up-to-date with the latest technology and content developments. Cloud services let you use fully-fledged large-data games and a wealth of content services so you can quickly switch over from watching TV to playing games. And it's compatible with Netflix Amazon Prime Video and Youtube who offer streaming services in 4K*. Works with your Smart Assistant This Panasonic TV works with Google Assistant and Alexa devices so you can change channel adjust volume and more with just your voice using compatible smart speakers. Freeview Play This Panasonic TV features Freeview Play. Combining catch-up TV on-demand services and live television watching what you want when you want is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer ITV Hub All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows. Elegant design With a thin OLED panel and slim bezel the TV's sleek and elegant design is as stylish as its picture..