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LG 55UM7660PLA 55 Ultra HD 4K Smart TV

LG

Live in Wonder with LG AI TV LG AI TV expands your TV viewing experience with both Google Assistant and Alexa.

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Product Details

Live in Wonder with LG AI TV

LG AI TV expands your TV viewing experience with both Google Assistant and Alexa. Press and hold the button on your Magic Remote to get started - no other devices needed.

*The functionality of Google Assistant and Alexa is dependent on region – please check this prior to purchase and note that Google Assistant is not available in the Republic of Ireland. Alexa will be available in the UK and the Republic of Ireland via a firmware update later this year.

*Google Assistant activated by "Microphone Button", Alexa activated by "Prime Video" button.

*The actual product may differ from image shown.

4K Resolution - A New Standard for High Definition

Experience more realistic images with fine detail and vivid colour on the 4K display – which offers four times greater resolution than Full HD.

True Immersion. Even at Wide Viewing Angles.

Wherever you sit, the IPS 4K panel’s wide viewing angle keeps you enthralled with spectacular realism—displaying almost 100% colour accuracy, even from a 60-degree angle.

*The conventional mentioned in this content means TVs without in-plane switching technology, and the images are simulated.

*IPS panel dependent on model.

Quad Core Processor For Sharp, Clean Images

A fast, accurate quad-core processor eliminates noise and creates more dynamic colour and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images.

True Colour Accuracy

The slightest colour difference is accurately reflected to deliver sharper, richer, and more realistic colours.

*The conventional mentioned in this content is based on the previous LG models and the images are simulated.

4K Active HDR for Incredible Detail

Active HDR can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR.

DTS Virtual:X Adding Another Dimension to Sound

Get immersive surround sound on your TV without the need of surround sound speakers with built in DTS Virtual: X technology.

Plunge into Sound with Ultra Surround

With sound coming from multiple virtual audio channels, it creates a more immersive entertainment experience.

Simple yet Exquisite Design

A slim bezel and sleek modern lines add a premium design aesthetic to your space and enhance your viewing experience.

*The actual product may differ from image shown.